The goal was clear: sell investment strategy memberships by delivering a message that felt trustworthy, informative, and worth attention.
Video brochures offered a new approach:
- A physical mailer that stands out
- Video content that explains complex strategies clearly
- A premium feel aligned with financial credibility
To test effectiveness, the client mailed 1,000 paper pieces and 1,000 video brochures to comparable audiences.
The first test showed an 80% increase in response rate for video brochures. To eliminate doubt, the client ran the same test twice more—each time seeing nearly identical results.
By 2018, the decision was clear. Paper mail was phased out, and video brochures became the primary direct mail format.
Following the successful tests, the client rolled out 5,000 video brochures, delivered via USPS First Class Mail. The campaign not only increased responses but also improved overall return on investment and campaign consistency.
Years later, video brochures remain a key driver of their membership sales strategy.
Beyond performance, the client emphasized the value of collaboration and service quality throughout the project.
“The BMW team goes above and beyond when it comes to customer service and excellence.
They are truly seen as partners, and we value the teamwork that makes Media Fast the very best.”
This project shows how innovation, backed by testing and data, can redefine direct mail performance. By replacing paper with video brochures, this financial services brand turned attention into action—and built a marketing channel that continues to deliver results.
