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Digital Greeting Cards for B2B: The Hidden Flaws of AR Brochures in Manufacturing

2025-06-19

AR’s Overhyped Promise in B2B Sales

Despite AR’s buzz, 41% of manufacturers report stagnant adoption due to low buyer uptake (Deloitte, 2025). The reality? Decision-makers value practicality over novelty, especially when evaluating six-figure equipment.

Why Video Brochures Win on Metrics That Matter

Budget Realities: AR requires $50K+ in app development, while video brochures deliver comparable engagement at 1/5 the cost (Statista, 2024).
Offline Accessibility: 85% of B2B buyers review materials in environments with poor connectivity (e.g., factories, flights), favoring plug-and-play video booklets (Frost & Sullivan).
Longevity: AR content expires with OS updates, but video greeting cards remain functional for 5+ years—key for long sales cycles.

Video Brochures as a Strategic Asset
- Lower Risk: Preloaded video product demos eliminate AR’s dependency on third-party platforms (e.g., Apple’s ARKit).
- Higher Retention: Buyers spend 3.2x longer engaging with video brochures vs. AR scans (Content Marketing Institute).
- Seamless Integration: Sync video booklet engagement data (e.g., play counts) with Salesforce for ABM insights—unlike AR’s “black box” analytics.

Dongguan Hesheng Creative Technology Co., Ltd.

products

LCD Video Business Cards

LCD Video Brochure Card

Video Mailer Card

LCD Screen Video Gift Box

LCD Video Folder

LCD Video Book

Video POS Display

helen@heshengcards.com 86--13714787196

4th Floor, No. 68 Qiaojiao Middle Road, Tangxia, Dongguan, Guangdong,China

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