China Dongguan Hesheng Creative Technology Co., Ltd. Company News

A New Milestone of Excellence We are proud to announce that SHINY has once again been recognized as one of the Top 10 Star Suppliers in the Global Sources Star Supplier Challenge. This award highlights SHINY’s continuous pursuit of product innovation, quality excellence, and trusted partnerships within the global B2B creative gift industry.     Commitment to Quality and Innovation   Over the past two decades, SHINY has been committed to blending technology and creativity to deliver world-class B2B gifting solutions. Our product portfolio covers a wide range of innovative items, including:   Video Brochures and Greeting Cards Smart Video Boxes and Digital Frames Music and Pop-Up Cards Custom Creative Packaging for Corporate Brands   Through advanced R&D, certified production (ISO, CE, RoHS, Sedex), and exceptional service, SHINY continues to set benchmarks for design and manufacturing in the international market.       Looking Ahead   This recognition inspires us to keep growing, improving, and innovating. SHINY will continue to explore new opportunities in smart corporate gifting and digital product presentation, aiming to empower more global businesses through meaningful design and advanced manufacturing.

  Showcasing the Power of Smart Design   Located at Hall D, Booth 17.2J29, SHINY presented an extensive range of high-end creative products that captivated visitors from around the world:   Smart Video Brochures – engaging tools for corporate promotion and storytelling. Video Gift Boxes – combining elegant presentation with digital interaction. Digital Frames and Music Cards – blending creativity with functionality. Eco-Friendly Pop-Up Cards – a sustainable and artistic approach to gift design.   The booth remained active throughout the fair, reflecting strong international demand for innovative, customizable, and technology-driven gifting solutions.     Proven Strength and Global Recognition   With over 20 years of industry experience, SHINY continues to deliver world-class results backed by:   Certified quality production (ISO9001, CE, RoHS, Sedex). Efficient design-to-delivery systems with fast sample turnaround.   Our success at the Canton Fair highlights SHINY’s dedication to precision, creativity, and customer satisfaction in every project.     Looking Ahead   As we conclude this successful exhibition, SHINY is already looking to the future. We will continue to innovate, expand our product lines, and strengthen collaborations with global partners to create exceptional value through smart corporate gifting and digital packaging solutions.

The excitement continues at the 138th Canton Fair! SHINY’s booth is full of energy, creativity, and global buyers discovering next-level gift innovations. Explore Our Featured Products   At Hall D Booth 17.2J29, you’ll find our latest smart and interactive products:   Video Brochures – engaging and professional marketing tools. Video Gift Boxes – luxury packaging with screen display. Music Greeting Cards – celebrating emotion through design. Digital Frames – connecting brands and memories in motion. Our Strengths   Over 20 years of expertise in B2B creative manufacturing. Trusted by global brands such as Disney, Coca-Cola, Hallmark, and Mercedes-Benz. Customizable OEM/ODM service tailored for global corporate clients. Reliable quality, certified by ISO9001, CE, and RoHS. Join the Excitement   Our store is bustling with visitors — come experience SHINY’s innovation up close!

Introduction   In the fast-paced world of B2B marketing, timely delivery is more than a logistical achievement—it’s a reflection of reliability, professionalism, and respect for clients. Whether you are shipping video greeting cards, digital gift boxes, or creative corporate gifts, meeting delivery deadlines builds confidence and strengthens your reputation among international partners.   1. Plan Strategically for Seasonal Peaks Successful corporate gifting starts with preparation. Forecasting demand two to three months in advance allows manufacturers to manage production schedules efficiently and avoid costly last-minute rushes.   2. Collaborate with Experienced Global Suppliers Selecting a supplier with proven export experience and ISO-certified production ensures both quality and consistency. The best partners combine design innovation with operational excellence, guaranteeing that every shipment meets international standards.   3. Implement Smart Logistics and Tracking Systems Use real-time logistics dashboards to monitor shipments, track delivery routes, and communicate updates with clients. Transparency not only reduces uncertainty but also enhances your client’s trust in your process.   4. Prioritize Communication and Flexibility Clear communication is the foundation of smooth delivery. Confirm artwork, packaging details, and order quantities early. Partner with suppliers capable of scaling production up or down based on your seasonal needs.   5. Ensure Quality and Presentation Consistency Every corporate gift represents your brand. Check samples before mass production and conduct quality inspections to ensure consistency in design, color, and functionality. A perfectly delivered product reinforces your brand’s premium image.

Introduction   The B2B landscape is evolving rapidly. Traditional marketing methods are no longer enough to capture the attention of global buyers. In today’s interconnected world, companies need smarter, more creative, and data-driven approaches to promote their B2B brand and build sustainable international relationships. Whether you’re targeting distributors in Europe or corporate clients in North America, success depends on how efficiently you combine digital tools, storytelling, and personalization.   1. Establish a Strong Brand Identity   A successful B2B brand communicates professionalism and trust at every touchpoint.   Create consistent brand visuals and messaging across all platforms. Highlight your certifications, factory capabilities, and R&D strengths to assure global clients of your reliability. Use high-quality visuals, including video introductions and interactive brochures, to enhance credibility.   2. Utilize Digital Marketing Channels Wisely   Digital visibility is the foundation of modern B2B promotion.   Optimize your independent website for Google search ranking using targeted keywords such as “creative corporate gifts” or “video brochure supplier.” Combine SEO with LinkedIn marketing, email outreach, and online exhibitions to reach international decision-makers. Regularly update your blog with case studies, industry insights, and client testimonials to build authority. 3. Personalization is the Key to Engagement   Today’s clients expect tailored experiences. Sending customized video greeting cards or interactive video boxes helps your brand stand out. Personalized content demonstrates effort and innovation—values that global partners appreciate. Interactive elements like video and sound transform simple gifts into powerful storytelling tools, ensuring your message resonates across cultural and language barriers.   Conclusion   To succeed in the global market, B2B companies must embrace innovation and human connection. A modern promotional strategy combines digital reach, storytelling, and personalized experiences to create real business growth. At Hesheng Creative, we empower businesses to tell their stories through technology. Our core products—video greeting cards, video brochures, smart gift boxes, music cards, and customized electronic packaging solutions—help global brands enhance engagement, strengthen identity, and expand their B2B reach across borders.

In a world full of short-lived impressions, Hesheng Creative dares to ask a different question: What if a gift could continue to bring value long after it’s opened?   Many gift boxes are beautiful but temporary. They delight once, then fade into memory. At Hesheng Creative, we designed something different — a detachable video module that transforms the traditional gift box into a digital frame.   Once the gift is opened, the built-in screen can be removed and reused, turning every moment into a lasting display.   ✅ A smarter design for long-lasting engagement ✅ A blend of emotion and technology ✅ A gift that keeps your brand alive long after the first unboxing   We don’t just design packaging —We create experiences that extend your brand’s story beyond the moment.

  Visit Hesheng Creative — Hall D, Booth 17.2J29 | October 23–27   Hesheng Creative invites you to explore a new generation of video communication products at the 2025 Canton Fair Phase II. As a professional manufacturer of video brochures, video mailers, and video boxes, we combine technology and creativity to help brands tell their stories in unforgettable ways.   Our products are designed to engage, inspire, and impress. From music greeting cards and sound movement modules to video displays and video modules, each product reflects precision engineering and elegant craftsmanship. Hesheng’s pop-up cards and interactive video mailers add motion and sound to every message, creating emotional connections that traditional print cannot achieve.   With years of OEM & ODM experience, Hesheng Creative delivers custom video brochures, digital video displays, and innovative video packaging solutions trusted by global brands. Whether for corporate gifting, marketing campaigns, or product launches, our smart designs bring storytelling to life.   Join us at Booth 17.2J29, Hall D, and experience the future of interactive video gifts — where technology meets creativity.

Introduction   As B2B marketing evolves, corporate gifting is shifting from symbolic gestures to strategic brand communication. The emergence of customized video boxes marks a key moment in this transformation, where technology, personalization, and sustainability converge to redefine how global companies engage with their clients.   The Evolution of Video-Based Corporate Gifts   From Traditional Packaging to Smart Storytelling Once limited to printed logos and static messages, corporate packaging has entered a new digital era. Video boxes now integrate high-resolution screens, speakers, and motion sensors, turning a simple gift into a storytelling experience. Global Appeal and Market Expansion Companies in Europe, North America, and Asia are increasingly adopting video boxes as part of their marketing and gifting strategies. This reflects a larger global trend toward interactive, high-impact corporate communication.   Key Drivers Behind the Trend   Personalized Engagement: Video gifts bridge the emotional gap between digital marketing and personal interaction. Sustainability Awareness: Many manufacturers now use recyclable materials and eco-friendly packaging. Technological Innovation: Integration with IoT and analytics tools allows brands to measure engagement and improve ROI.   Expert Insights on Market Impact   Industry analysts predict that customized video boxes will soon dominate the premium corporate gift market. As production costs decrease and demand for digital experiences rises, these products are expected to become a standard in B2B marketing toolkits.   Conclusion   The rise of customized video boxes signals the next evolution in corporate gifting—where brand storytelling meets technology. For industry experts, they represent more than innovation; they mark a fundamental shift toward measurable, emotionally intelligent business communication across global markets.

Why Direct Mail Still Matters   In 2025, direct mail continues to stand out as one of the most trusted and profitable marketing channels. As digital ads face rising costs and growing consumer fatigue, businesses are turning back to physical mail for stronger engagement, credibility, and ROI.   Key Industry Highlights   The direct mail industry is worth USD 38.2 billion this year. 82% of marketers say they will increase investment in direct mail. Average campaign volumes are expected to double compared to 2024. Main barriers include postage costs, manual processes, and incomplete data.   Consumer Engagement in 2025   84% of recipients read mail the day it arrives. 81% take action, from visiting a website to redeeming an offer. Gen Z & Millennials show the highest engagement: 85% interact with mail, often via QR codes. 58% of consumers say mail feels more authentic compared to digital channels.   Performance Benchmarks   Direct mail delivers the highest ROI among all channels. Response rates average 4–5%, with luxury, finance, and tech leading. Personalized mail can boost results by up to 135%. Mail accelerates purchase decisions — 73% of buyers act within one day.   Best Practices for Marketers   Prioritize personalization: Relevance is key to engagement. Adopt automation: Streamline production and improve targeting. Integrate channels: Combine with email, social media, and digital ads. Experiment with formats: Design and tactile quality drive stronger responses.   Conclusion   Direct mail in 2025 is thriving as a modern marketing tool — not outdated, but reimagined. The brands that use data, creativity, and omnichannel strategy will see the greatest impact.

Introduction   The corporate gifting industry is transforming. With the rise of interactive gifts, B2B companies are shifting from static promotional items to technology-driven solutions that create measurable impact. For industry experts, this shift marks a new era in global marketing, where personalization, innovation, and engagement are driving forces.   The Evolution of B2B Gifting   From Symbolic to Strategic   Traditional gifts were symbolic, but today, companies view gifting as a strategic branding tool. Interactive gifts integrate video, sound, and digital content, offering an immersive experience that resonates with international partners.   Aligning with Digital-First Marketing   In a digital age, static items no longer match the expectations of clients. Interactive gifts bridge the gap between physical presence and digital engagement.   Strategic Advantages for B2B Marketing   Scalability Across Borders – Standardized yet customizable, interactive gifts ensure consistent branding in Europe, North America, and beyond. Data and Analytics Potential – With IoT features on the horizon, companies will be able to track how recipients interact with their gifts. Sustainability as a Differentiator – Eco-friendly materials in interactive gifts appeal to global brands seeking responsible solutions.   Future Outlook   Industry experts predict that interactive gifting will become integrated with omnichannel marketing strategies, allowing companies to use these tools not just as giveaways but as part of measurable marketing campaigns. Smart features such as Wi-Fi updates, touch screens, and eco-friendly packaging will continue driving the industry forward.   Conclusion   Interactive corporate gifts are redefining B2B marketing strategies worldwide. For industry experts they highlight the convergence of innovation, sustainability, and measurable engagement. As the demand for personalization grows, interactive gifts will remain at the center of global B2B marketing campaigns.