The Hidden Cost of Ignoring NFC Tracking European marketers waste €2.3M annually on untracked campaigns. Without NFC, you’re guessing, not strategizing. The Multilingual Imperative 55% of EU consumers prefer content in their native language. Non-compliant campaigns risk fines up to 5% of global ...

Corporate gifting is at a crossroads. While 78% of CMOs prioritize gifting to boost B2B loyalty, 60% admit their current strategies lack differentiation. For manufacturers targeting Fortune 500 clients, generic gifts risk blending into the background—or worse, ending up in the trash. The rise of AI...

For manufacturers investing €500K+ annually in marketing, digital ads remain a double-edged sword. While scalable, campaigns often fail to convert high-intent buyers—wasting budgets on broad targeting and generic messaging. How can enterprises transform digital ads into a precision tool for loyalty ...

European B2B decision-makers face a critical challenge: email fatigue. With decision-makers receiving over 120 emails daily, traditional email campaigns struggle to break through the noise. In 2024, the average email open rate for B2B manufacturing sectors in Europe plummeted to 14.7%, while 68% of ...

Controversial Thesis Video brochures, hailed as the “hybrid media” bridging print nostalgia and digital engagement, face a critical juncture in the EU. While proponents argue they revitalize sustainability in marketing, their reliance on hardware ecosystems risks creating a “greenwashing trap”—where ...

Introduction In the competitive world of corporate gifting and promotional materials, video brochures, video mailers, and interactive video gifts have emerged as game-changers. At SHINY Industrial Co., Ltd., we combine cutting-edge technology with artistic design to create unforgettable branded ...

Introduction Imagine a gift that doesn’t just sit on a shelf—it sings, lights up, and even plays your favorite memories. At SHINY Industrial Co., Ltd., we’ve spent over 20 years turning emotions into tangible magic, and we’re bringing that magic to Canton Fair 2025! From April 23-27, join us at Hall ...

Join Shiny Industrial Co., Ltd, a leading creative gifts manufacturer, at the Global Sources Lifestyle Exhibition 2025 in Hong Kong! From April 18–21, we will showcase our cutting-edge products and services at Booth 11M16, AsiaWorld-Expo. As a trusted OEM/ODM gift supplier with over 20 years of ...

Shiny Industrial’s 2.4" Video Brochure bridges the gap between tactile marketing and digital impact, offering a tool that captivates audiences and elevates brand storytelling. 2.4 inch video brochure invitation： Crystal-Clear HD Display: A 320x240 resolution screen ensures your visuals pop, while ...