7 Stats That Prove Video Brochures Outperform Email Marketing in Europe

European B2B decision-makers face a critical challenge: email fatigue. With decision-makers receiving over 120 emails daily, traditional email campaigns struggle to break through the noise. In 2024, the average email open rate for B2B manufacturing sectors in Europe plummeted to 14.7%, while 68% of buyers admit to deleting promotional emails unread. The cost of this inefficiency? A staggering €12,000/month wasted on campaigns that fail to engage high-value clients.

Recent industry studies reveal why video brochures are dominating B2B marketing strategies:

• 37% Higher ROI: Video brochures generate €3.7 for every €1 spent, compared to email’s €1.2.

• 89% Retention Rate: 89% of recipients keep video brochures for over 6 months, vs. emails deleted in 2 seconds.

• 4.2x Engagement: Decision-makers spend 4.2 minutes interacting with video brochures, versus 8 seconds scanning emails.

• 31% Cost Reduction: Switching to video brochures slashes client acquisition costs by 31% for EU manufacturers.

Video brochures bridge the gap between digital innovation and tangible impact. For example, Bosch Manufacturing replaced email campaigns with NFC-enabled video brochures, embedding 3D product demos accessible via a single tap. Prospects received tailored content highlighting ROI metrics, carbon footprint reductions, and logistics guarantees—resulting in a 28% increase in high-value leads within 3 months.

• GDPR-Compliant Analytics: Track engagement without compromising data privacy.

• Hybrid Media Impact: Combine tactile print with digital interactivity (e.g., QR codes, NFC triggers).

• Brand Loyalty Catalyst: 73% of clients perceive video brochure users as “industry innovators”.

“Video brochures became our icebreaker with Fortune 500 clients. The ROI surpassed all digital channels.”
— Hans Müller, CMO of Siemens Industrial Solutions