SCALE:5000 pcs video brochure that were delivered via USPS first class mail
PROJECT OVERVIEW: Our client was interested in improving the response rates they were getting from their usual paper mail campaigns. After working with BMW to produce a video mailer, they conducted a split test using 1,000 of their previous paper marketing materials versus 1,000 video mailers. The initial results showed a 80% higher response rate for the video mailers, and to confirm this, they conducted the same test two more times. After experiencing the same results, they transitioned to only using video mailers in 2018 and have continued to be thrilled with their results to this day.
"We have worked with BMW team since the middle of 2018 when we first tested their video brochure mailer against our control creative for one of our long standing multi-channel direct mail campaigns. Their video brochure outperformed our control increasing orders by a 82.5% – the return on investment we’ve seen from partnering with BMW goes well beyond just numbers – their team is professional, fantastic to work with and goes above and beyond when it comes to customer service and excellence in the unique products they create. We love working with BMW and look forward to many more years of working with them. They are truly seen as partners and we value the teamwork atmosphere that makes Media Fast the very best.”